User Experience (or UX) research studies how people interact with a product. In the world of web development, that doesn't just mean making things look nice -- it’s about ensuring web products are intuitive and keep users engaged. With the help of UX designers, businesses can use this research to move beyond assumptions and make design decisions based on real user needs.
UX designers study behavior, pain points, and expectations of the target audience while interacting with a product. Depending on the goals of the research, this can be as simple as directly watching how people use a website (usability testing) or conducting one-on-one interviews. Specific research methods can include surveys, heat maps, A/B testing, and analytics tools that track user behavior.
The key is to gather qualitative (why users do what they do) and quantitative (how often, how long, etc.) data to get a complete picture.
Once you have that data, UX research doesn't stop there -- it's paired with actionable recommendations. For example, if users struggle to find information on a site, the UX takeaway might be to improve navigation or add a search function. If they abandon a form halfway through, UX research might suggest simplifying it or reducing required fields.
The goal of UX research isn’t just to identify issues but to offer clear, practical solutions that enhance your product. At Future Wonder, that means creating a valuable experience on both mobile and desktop websites informed by data. All products we offer are design-first for this reason.
Contact us if you want to know more about UX design! Find out more about our design philosophy here.